Cara is a privacy-first AI car-shopping agent. Every “free” car site sells your data and attention to dealers, OEMs, and finance partners. Cara's customer is you. We stitch real-time listings, market comps, vehicle history, NHTSA safety, and trade-in valuations into one place — so you stop bouncing between eight tabs and a stale spreadsheet.
Scout: $0/week. 100 credits/week. For early explorers gathering intel on the road ahead.
Agent: $5/week. 500 credits/week. Deeper intel and smarter tools for people actually buying.
Handler: Coming soon. Flat fee per car. A dedicated human expert backed by Cara handles the dealer for you.
Pricing, history, ownership costs, and market comps — one AI, one conversation. No more tab-surfing and custom spreadsheets.
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That's why one Civic search turns into a week of phone calls. Why every listing somehow has a “Great Deal” badge. Why the experience steers you toward whoever's paying the most for leads that day. Cara is the opposite shape of business.
Search, evaluate, compare, trade in, negotiate. Each step uses real-time inventory, real comps, and a profile of what you actually care about.
Slow-mover inventory. Deal-quality as a filter, not a badge. NHTSA safety. Quiet rides, tall-driver headroom, “good in snow.” Search like a person — not a spec sheet.
Pin vehicles as you go. Cara holds the side-by-side with estimated out-the-door math: loan vs. lease vs. cash, insurance, fuel, maintenance, depreciation. Disagree with a number? Override it. Totals re-flow. It stays current — your spreadsheet won't.
Cara pulls live comps in your zip — private-sale and trade-in — and shows you a confidence range, not a take-it-or-leave-it figure. Walk in knowing when you have room to negotiate.
Two filters dealers don't want exposed: how long a car's been sitting (leverage to negotiate) and how its price compares to the market — great deal, fair, or overpriced.
“Quiet ride.” “Good for tall drivers.” “Holds three car seats.” The way you actually think.
A single number for “is this car right for me.” Built from your stated and inferred preferences.
CarPlay, heated seats, adaptive cruise, blind-spot. Filter to what you'll touch every day.
If your criteria find nothing, Cara loosens the right ones and shows her work.
NHTSA crash-test ratings shown where available (~75% of listings). Filter to what meets your bar.
Loan vs. lease vs. cash, pre-filled estimates. Override any number, totals re-flow.
Real comps in your zip, not a stale national average. Private-sale and trade ranges side-by-side.
The perfect car two towns over shouldn't slip past you because the list cut off at page 3.
“I spent years inside the auto-tech industry, watching exactly how shopper data gets collected, scored, and resold. Then I tried to buy my own car and it was still a mess. If Cara is going to actually be on your side, my customer has to be you — not the dealer. Most shoppers won't pay for what they think is free, so this might fail. But I think it's the only way it actually works.”
Start free, no credit card required. Upgrade anytime.
Easy cancellation and your money back if you're not satisfied.
For early explorers gathering intel on the road ahead.
Deeper intel and smarter tools for people actually buying.
A human expert, backed by Cara, handles the dealer for you. Pre-release; volunteers wanted.
Prices exclude applicable tax. Usage limits apply on Scout and Agent. Handler is pre-release — pricing finalized at launch. Volunteers welcome.
Take her for a spin on a car you're actually looking at. If it's useful, come back.